Elavié Group Signs Exclusive Distribution Agreement with Miss Kay via Damn Good Beauty
Palm Beach, FL — October 20, 2025 — Elavié Group, a Florida-based beauty and lifestyle company, announced today that it has signed an exclusive U.S. distribution agreement with Miss Kay, the playful and premium fragrance brand made in Italy, to launch and distribute the brand exclusively on Whatnot through Damn Good Beauty, Elavié’s live-shopping division.
Under this new partnership, Elavié Group will be the sole distributor of Miss Kay fragrances on Whatnot, bringing the brand’s colorful and expressive scent collection to a new generation of beauty lovers through interactive live-shopping experiences.
Miss Kay, known for its vegan, cruelty-free, and Made-in-Italy perfumes, has built a devoted international following with its creative storytelling, compact design, and bold identity across collections like Floral & Free, Fruity & Sweet, and Warm & Dreamy. The partnership marks Miss Kay’s first official introduction to the Whatnot beauty community — a fast-growing platform where brands meet customers in real time through live, social-commerce shows.
“Miss Kay embodies exactly what our Damn Good Beauty audience loves — authentic, expressive, and high-quality beauty experiences,” said Adam Aarons, Founder & CEO of Elavié Group. “Through this partnership, we’re not just selling fragrance —we’re creating a live retail moment that connects emotion, energy, and community around scent.”
The exclusive distribution will center on Damn Good Beauty’s Whatnot storefront, featuring curated live events, limited-edition drops, and seasonal showcases designed to engage thousands of viewers weekly. Elavié’s team will handle all aspects of sales, promotion, and logistics for Miss Kay within the Whatnot ecosystem.
This partnership reinforces Elavié Group’s expanding role as a strategic brand accelerator across beauty, skincare, and lifestyle sectors — and marks another milestone in the company’s mission to merge digital innovation with the artistry of beauty.
About Elavié Group
Elavié Group is a modern beauty and lifestyle company dedicated to elevating emerging brands through strategic partnerships, distribution, and community-driven commerce. Its portfolio includes Damn Good Beauty, Muse by Elavié, and Fragrance Society, each focused on reimagining how beauty is discovered and experienced across platforms like Whatnot, Amazon, and retail.
Visit www.elavie.com for more information.
About Miss Kay
Made in Italy, Miss Kay is a vibrant fragrance brand offering a wide range of vegan, cruelty-free scents inspired by moments, moods, and self-expression. With collections spanning fruity, floral, and gourmand profiles, Miss Kay empowers individuals to wear their story through scent.
Discover more at www.misskayworld.com.